Monday, 21 November 2011

What is design for print? - Font choice

I thought 'Bitter' was the perfect font choice to be featured within my manual due to the description and basis behind the type explained by its designer, below.




"People read and interact with text on screens more and more each day. What happens on screen ends up being more important than what comes out of the printer. With the accelerating popularity of electronic books, type designers are working hard to seek out the ideal designs for reading on screen.  

Motivated by my love for the pixel I designed Bitter. A “contemporary” slab serif typeface for text, it is specially designed for comfortably reading on any computer or device. The robust design started from the austerity of the pixel grid, based on rational rather than emotional principles. It combines the large x-heights and legibility of the humanistic tradition with subtle characteristics in the characters that inject a certain rhythm to flowing texts."

As this font is based on printed text designed for screen, I thought it was a suitable choice to show the translation of print to web and vice versa. This type can be used with a sans-serif font, most likely Helvetica Neue as this is what was used in my last print manual.

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