Looking back at my designs for the pack insert in reference to the type workshop we had and in comparison to my other products, I decided to alter the booklet layout. Nostalgia is a thought process, a memory, which requires us to think therefore a minimal composition with a lot of white space will allow room for a user to 'think'. I don't want to overcomplicate the design but I wanted to add photographic imagery to incite the nostalgia. The other layout, however, just had the sense icon, placed spontaneously in the centre. When bound, the old layout may affect how the icon is shown.
I began with an A4 document in InDesign. I chose to stick with the A-series format simply for ease of use and manipulation. As it is just an insert, it does not need to be set to a required specification.
I then began designing using Illustrator as it is a short publication and I am more familiar with this program. I used an A5 format as opposed to an A4 as this will be the size of the printed outcome. I used 8pt on 11.5pt leading for the main body copy and 9 on 13pt for the title/headers.
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