Saturday, 12 November 2011

Good is...? Colour

Although the packaging for my nostalgia pack will be primarily black and white (or white on black), I want to incorporate colour into my range of medicinal/pharmaceutical packaging due to the connotations they evoke. I looked into the meaning of colours and found green, orange and grey had the most positive associations. I included yellow, blue and red due to their childlike qualities (primary colours). Red, white and blue are also the colours of the British flag, an iconic symbol during the 90s (that is if I aim to incorporate colour into the pack).







Neutral: Pantone 406 U
Green: Pantone 368 U
Orange: Pantone 1585 U
Blue: Pantone 7459 U
Red: Pantone 485 U
Yellow: Pantone 7406 U.



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