Select a word from the randomiser
Produce a minimum of 5 x five second animated sequence that explore the visual communication of this word through the use of letterform only.
Background
Software will not save a bad idea. An application of fundamental design principles, appropriate research and development methods and the ability to evaluate the communication of ideas are what you need.
Designing for Digital Media is all about organisation. Once you have worked out what you want to do there is a range of systematic approaches that can be used to develop your ideas. Working to restrictions is essential. You will become aware of what you can and can't do with the time and technology available. Live with it and learn to think creatively around the problems that you encounter.
Mandatory Requirements
- The word that you have chosen (or the letters included in those words) must be used in each of your resolutions.
- Your resolution must be produced using Adobe After Effects and be delivered as a QuickTime Movie
- You should work to an aspect ratio of 16:9
- You can only use black, white and one other colour (the colour can alter for each resolution)
Deliverables
5 x 5 second animated sequences
5 x 15 frame post production storyboards
Test pieces/sequences, design sheets and test storyboards appropriate to your resolution
Studio Deadline
Thursday 10th January 2012 - 9:30pm
Out of the randomiser I chose...
SPIN and FLOAT
Tasks for Thursday 1st December
For each word, come up with (a minimum of...)
20 other words that relate to it
20 meanings/interpreations
20 objects
20 situations
20 typefaces in 3 sizes
* THINK LATERALLY *
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