Good is...? New direction

I originally intended to create a nostalgia pack based on the 5 senses containing products reminiscent of our childhood. However, as not two people have the same memories, it was difficult to focus my target market. The nostalgia medicine, however, will be catered do a certain demographic - workaholics, business men/women etc, information for which can be handed out in train stations, for example, in peak times.

Lorenzo suggested in the crit that rather than having a pack customised for the recipient, I could focus on the decades and devise a range of nostalgia packs each suited to particular era; major events in world history could also form the basis of the packs. I would still retain the idea of 5 senses, however, but the intended target market would be more defined.

I could look at...

• 20s - 00s
• Wars
• Moon landing
• Holidays (Easter, Xmas etc)