I decided to have the packaging and colour scheme to appear minimal to juxtapose against the bright and childlike products. Based on the designs posted on my Design Context blog, I decided to go for a black stock with white text and imagery to try and achieve a modern and contemporary look.
Nostalgia pack
Uncoated black card
White/silver screenprint for logo/text on inner lid
or/ Silver foil-block
I originally decided to have a different colour for each decade but as there is no definitive colour that could be used to represent each decade (and because my range may expand to events also), I decided to keep a uniform look through with simply the contents and dates changing on each design.
Sleeve
Black on uncoated grey
Content packaging
Uncoated black card
Screen printed white or foil blocked silver
(keep consistent with outside packaging)
Medicine range
Black and 1 spot colour on coated, white stock
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