- Dont stick to standardised formats
- Think about other print choices
- Think about the details
- Consider the bigger picture
- Clarify the concept/scenario
- Have a broad range of development and research
- Make sure everything is documented
- Analyse and evaluate
- Investigate all possibilities
- Does the outlet dictate what you produce?
- How do I want people to react? Establish what you are trying to say
Personalised feedback
I discussed how, with nostalgia, there is no defined audience has anyone can access it. I found it difficult to target a specific market, making my direction extremely vague. One idea I had was to have the ability to customise a nostalgia pack and for it to be sold as a novelty gift. Lorenzo suggested focusing on each decade or particular events from the past, making the direction more focused.
- Decades/memories/events
- Focus and thought
- Will it be an emotional experience?
- Create one of the range, propose the rest
- Define what you are going to create
- Could it form an interactive game?
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