YCN - Graze

Graze, put simply, is 'nature delivered'. It is promoted as a healthy and nutritious alternative to unhealthy snacking throughout the day. With weekly or daily deliveries, you can personalise your order to suit your needs online by selecting what products you'd like to 'try' or 'bin', for example.

The Graze box

Currently, they offer 4 different boxes - one entitled 'NibbleBox' and the other 3 focusing moreso on its health and nutrition benefits. Aforementioned, you can choose from a selection of produce - from breads and flapjacks to nuts and olives. 'We hand pick your box based on your tastes'.

There is no differentiation between the 4 boxes in terms of design aesthetic - only the produce is different. Maybe there should be some form of distinction in order to clarify what the Graze range is.

Approach / aesthetic

Throughout the graze website and on their products, there seems to be a range of different approaches in terms of design direction and no uniform brand aesthetic. The second image in particular, showcases how they use hand-rendered illustrations and type alongside quality photography but it doesn't seem to 'work'.

Top 10 - 35mm animation

This is brilliant.

"35mm« is a shortfilm about cinema itself. We picked 35 of our favorite movies and tried to simplifly them as far as possible. The outcome is a 2 minute journey through the history of film. Take a close look and tell us if you've recognized them all!"

I've posted this on both my practice and context blog as it is extremely similar to what I intend/intended to produce. The designer has derived iconic imagery from 35 films and created a sleek, vectorised animation using a reflective colour palette. The simplistic, minimal imagery adds a sense of mystery (which is why the designer has asked the viewer to try and recognise as many films as possible) and this is reflected through the lack of text. The transitions are smooth, intelligent and well thought out - they flow seamlessly from movie to movie.

Top 10 - Colour, font & imagery

Edit: Now updated

Top 10 - Appropriate channels

Top 10 - Film research

Top 10 - Logos and taglines

Harry Potter and the Deathly Hallows - "It all ends."

Transformers: Dark of the Moon - "The invasion begins."

The Hangover Part II - "The wolfpack is back."

Paul - "Who's up for a close encounter?"

Super 8 - "It arrives."

X-Men: First Class - "Witness the origin."

Rise of the Planet of the Apes - "Evolution becomes revolution."

The King's Speech - "It takes leadership to confront a nation's fear. It takes friendship to conquer your own"

Bridesmaids - "Save the date."

Drive - "There are no clean getaways."

Top 10 - Finalised top 10

Using the survey results I received, I have devised the following top 10 films of 2011. However, I decided to include 'Drive' to substitute 'Limitless' as I thought this film was brilliant. This list may differ however if more people finish the survey. The majority of these are also some of the highest grossing films of 2011. (in no particular order)

1. Harry Potter and the Deathly Hallows pt.2 
2. Transformers: Dark of the Moon 
3. The Hangover 2 
4. Paul 
5. Super 8
6. X-Men: First Class 
7. Rise of the Planet of the Apes 
8. The Kings Speech 
9. Bridesmaids
10. Drive

Just realised I missed The Inbetweeners Movie, I've gotta incorporate this one somehow. I might even do an 'honourable mentions' list.

Top 10 - Films of 2011 Theatrical Posters

Top 10 - Films of 2011 Survey

I collated as many films as possible from the lists previously posted in order to gather a fair estimate as to what people believed to be the top 10 films of 2011. I set up a survey online and distributed this online. Along with asking what their favourite films were, I also asked what their favourite film genre was.

Here are the top results and the amount of votes they received (this will update as I get more results).

12 - Harry Potter and the Deathly Hallows pt.2
8 - Transformers: Dark of the Moon
7 - The Hangover 2
6 - Paul
6 - Super 8
6 - X-Men: First Class
6 - Rise of the Planet of the Apes
5 - The Kings Speech
4 - Thor
4 - Bridesmaids
4 - Limitless

And the movie genres...

16 - Comedy
12 - Action
11 - Animation
8 - Drama
6 - Adventure
5 - Documentary
5 - Sci-fi
4 - History
4 - Horror
3 - Fantasy
3 - Romance
2 - Thriller
2 - Biography
2 - Crime
1 - Rom-com
1 - Musical
0 - War
0 - Western

I posted it on several sites which is why someone decided to tick every box (hence why all of the less known films all have at least 1 vote) - I just deducted 1 from every result.

Top 10 - Films of 2011

Many newspapers, broadcasters and film magazines have published their list of what they believe to be the top films of 2011, some of which are below. There are several movies which appear in almost every list, proving these are widely respected - these include Drive, Rise of the Planet of the Apes, Submarine, The Tree of Life and so on.

I will base my list on UK releases, hence why films such as Black Swan, The Fighter etc are in the list. Some of these films were released in 2010 overseas but were only released in the UK in 2011.

Total Film's 50 best movies of 2011
Total Film's 10 films of 2011

Sam Ashurst: 1. Kill List 2. Animal Kingdom 3. 13 Assassins 4. I Saw The Devil 5. The Tree Of Life 6. Snowtown 7. I Spit On Your Grave 8. The Guard 9. Rise Of The Planet Of The Apes 10. Rubber

Matt Maytum: 1. Tinker Tailor Soldier Spy 2. Blue Valentine 3. Drive 4. The Skin I Live In 5. The Fighter 6. The Tree Of Life 7. Black Swan 8. X-Men: First Class 9. Source Code 10. The Artist

BBC News Top 10 films of 2011

From cutting edge, motion-capture and 3D technology to a love letter to the golden age of silent movies, the list represents a diverse year in cinema.

Guardian's best films of 2011

Quite a few critics' best-of lists have implied 2011 was a pretty average year for popcorn movies. Throw in the fact that 2012 is set to deliver The Dark Knight Rises, Prometheus and the first part of The Hobbit, and it doesn't augur well for an annual round-up of the past 12 months' top fanboy-friendly films. But while there has been nothing this year to compare with the head-spinning brio of 2010's Inception or the epic, flawed genius of 2009's Watchmen, the overall quality of fantasy, sci-fi and comic book fare has definitely been on the way up.

Wikipedia list of films in 2011