OUGD301 - Evaluation

OUGD301 - Module submission form & bibliography

Brief 3 - Form and writing

OUGD301 - Final crit & feedback

Received a bunch of feedback on my work in the final crit, particularly notifying spelling and grammar issues which is spot on as I'm a quick reader (too quick) and tend to skip words / lines. It was great to see everyones work, especially those that I've never seen before and some of the boards gave me inspiration for my own. These were the presentation boards I took along with some physical material:

Crit Boards Old

Brief 3 - Inpress event

The Inpress event at Dock Street Market was great to be a part of. These are pretty bad photographs by me but there were a bunch of photographers at the event so hopefully we can source some images for our submission boards. The night was a real success — we managed to sell some of the stock and drew a bunch of interest into the font we designed. We also got chatting to Ben from Beautiful Meme who gave us some really insightful advice into the world of font design. Things are looking good.

Brief 3 - Screenprinting

It was great to revisit screen printing as it is something I often avoid due to the lengthy time process but I'm really glad we hand printed these posters — it just adds a tactile aesthetic that you can't get with digital prints.

The majority of our designs consisted of purely block colour and, initially, either the paper stuck to the screen or not enough ink came through. I was pretty useless but Max managed to get some nice looking prints. The first was 1/2 of Max's design — the R glyph. We chose a vivid blue as this colour is often found on street signs. The colour varied depending on what stock we used and differed substantially from satin to uncoated — almost seemed like a baby blue on the glossier stock.

Next up was the first half of my design which went relatively smoothly — there were some offprints but these came in handy later on in the F~w process (in the form of notebooks) Again, the design took up the majority of the paper so the stock tended to stick to the screen. We managed to get a few good prints out of the process though.

We then applied the second colour, red, as a reference STOP signs. I didn't realise how vivid the colours were until we printed the final colour but it definitely drew our attention.

Yaf then printed his design, again using the same red with a brief insight into Form~writing and our contact details in blue. Despite the differences and variations between our poster designs (which is what we intended to do) they seemed to work as a set.

A couple of the offprints:

And the ones that were successful:

Brief 3 - Identity

I've just realised I haven't posted much regarding the identity. We have the identity set and in order to keep brand consistent throughout all the print and web collateral, we decided to keep to a standard format.

Form — Apercu Bold
Tilda ~ — Apercu Bold
writing — Goudy Old Syle Italic

We thought it would be a good idea to lay both variations of the logo in an interactive format on the business card (and other material). The tilda's cross the bleed and will be cut in half when cropped. To keep the brand even more consistent, we will use the same point size throughout all of the printed materials, regardless of the size of stock — whether it's a business card or a letterhead, the type will be set in each corner with the Apercu Bold type set at 12pt and Goudy at 14pt (to match x-heights).

Yaf also laser cut a bunch of rules using the Matilda font for the numbers and our wordmark logos in the same 12/14pt format. We hoped to also sell these at the Inpress event along with our poster designs.

Brief 3 - Business cards

We tried out some more embossing techniques for the business cards using the branding format devised by Max. We used various techniques to try and achieve the best impression but as suggested by the print staff, we found putting greyboard underneath the stock we intend to emboss had a much better — the impression was more noticeable, especially with the Goudy font.

Without greyboard:

With greyboard underneath:

Brief 3 - Screenprinting

For the Inpress event, we had been invited a guest designers and thought it would be great to exhibit and potentially sell some hand-printed posters using the font we designed — Matilda. We originally set on the idea of producing 2 designs each using 2 colours but to the logistics and price (4 screens per person) we decided just to produce one each.

Max's design overlays 2 of our favourite glyphs — R in particular, along with the full set of glyphs and a brief insight into who form and writing are. The overlay will highlight the subtle differences between the glyphs but in turn will provide a nice aesthetic.

My design focuses on the subtleties of the letterforms, forming an abstract representation of the font. The 'G' in particular emphasised the 'tilda' characteristic we based the font on. I intend to use blue and red ink to reference the colours used within street signs.