Brief 3 - Identity

I've just realised I haven't posted much regarding the identity. We have the identity set and in order to keep brand consistent throughout all the print and web collateral, we decided to keep to a standard format.

Form — Apercu Bold
Tilda ~ — Apercu Bold
writing — Goudy Old Syle Italic

We thought it would be a good idea to lay both variations of the logo in an interactive format on the business card (and other material). The tilda's cross the bleed and will be cut in half when cropped. To keep the brand even more consistent, we will use the same point size throughout all of the printed materials, regardless of the size of stock — whether it's a business card or a letterhead, the type will be set in each corner with the Apercu Bold type set at 12pt and Goudy at 14pt (to match x-heights).

Yaf also laser cut a bunch of rules using the Matilda font for the numbers and our wordmark logos in the same 12/14pt format. We hoped to also sell these at the Inpress event along with our poster designs.