Holiday 2011
Urban Garden
Gamebookers
Early Morning
Autumn Oak
Monday 31 October 2011
Good is...? Looking at colour
I used the following information when looking at colour schemes for the packaging workshop. I chose these colours due to their common associations with the psychological benefits of nostalgia. However, nostalgia is a longing for our past and our childhood therefore the colour scheme may be more 'primary' and bright/vivid.
Grey
People who like Grey tend to be neutral about life. They like to protect themselves from the hectic world in a blanket of non-commitment preferring a secure, safe, balanced existence. They work hard and are the "middle of the road" type of individual.
Orange
While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things. Put some orange in your life when you want:
Green
Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green. Put some green in your life when you want:
a new state of balance
feel a need for change or growth
freedom to pursue new ideas
protection from fears and anxieties connected with the demands of others
Kuler
Very useful program by Adobe to devise colour schemes. I used the aforementioned colours to create minimal palettes.
Grey
People who like Grey tend to be neutral about life. They like to protect themselves from the hectic world in a blanket of non-commitment preferring a secure, safe, balanced existence. They work hard and are the "middle of the road" type of individual.
Orange
While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things. Put some orange in your life when you want:
- to spice things up when you feel time is dragging
- to become more involved in something
- to increase creativity
- relief from things becoming too serious
Green
Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green. Put some green in your life when you want:
a new state of balance
feel a need for change or growth
freedom to pursue new ideas
protection from fears and anxieties connected with the demands of others
Kuler
Very useful program by Adobe to devise colour schemes. I used the aforementioned colours to create minimal palettes.
Sunday 30 October 2011
Good is...? Mini questionnaire
As I am intending to target my product towards young adults, particularly students and workaholics, I decided to create a simple questionnaire to gain insight into what products I could incorporate into my 'nostalgia pack' or in the range of nostalgia medicine. However, as explained in this post, I am not fully sure whether I want to target a specific demographic. The nostalgia medicine will appeal moreso to those with a busy job/course and who need a light relief or a break from reality.. the nostalgia pack, however, is a novelty gift and will differ from person to person therefore this could possibly be customised depending on the recipient..?
What is your favourite childhood...
1) ... movie?
2) TV show?
3) Food/sweet?
4) Toy?
5) Gadget?
6) Song?
Responses
Chris Lawson:
1) Lion King
2) zzzap
3) them brain licker things
4) kinex
5) game boy colour
6) blur - parklife
Sophie Wilson
1) the nightmare before christmas
2) smart and art attack :D
3) chicken and vegetable pie (times change -___-)
4) my art easel set :D
5) Sewing machine... if that counts as a gadget? hah
6) Kate Bush- Babooshka
Steph Lawson
1) Bambi
2) looney tunes
3) strawbs
4) my little pony (cringe)
5) gameboy colour
6) unable to think of a song...
Simon Cherry
1) Power Rangers Movie
2) dragonball Z
3) Black Jacks
4) power ranger zords figures
5) Mega Drive II
6) All that she wants - Ace of base.
Christina Massam
1) Willy Wonka and the Chocolate Factory
2) Dexters Laboratory
3) Spaghetti Carbonara
4) Morgan (teddy bear)
5) Gameboy Colour
6) Shanks and Bigfoot - Sweet like chocolate
Thomas Johnson
1) Jurassic Park
2) SMTV Live
3) Ketchup
4) Teddy bear
5) Playstation
6) Cartoons - Witch Doctor
Mitch
1) Godzilla
2) Ren & Stimpy
3) Jam Sandwiches
4) Stuffed Dog
5) Tamacotchi
6) Linkin Park - Papercut
Sadie Thompson
1) Pink Floyd, The wall
2) changes all the time buuut probably house
3) pie
4) does monopoly count?
5) I'm not really interested in gadgets
6) wish you were here, Pink Floyd
Marty Edwards
1) Sin City
2) Friends/Scrubs
3) Bolognaise
4) PS3
5) Ipod
6) no idea (whatever best fits your research
Liv Chapman
1) The Aristocats
2) SMTV
3) Foamy bannanas
4) Polly Pockets
5) didnt have one
6) Alanis Morisette - head over feet
Kirsty Alderson
1) parent trap
2) art attack
3) parma violets
4) my little ponies
5) CD walkman
6) brimful of asha - cornershop
Luke O'Brien
1) Robin Hood (disney)
2) Dragon Ball Z
3) Iron Bru Bars
4) Action Man / Stretch Armstrong
5) Walkman
6) Basket Case by Greenday
Lewis Francis
1) Riddick
2) Dragonball z
3) Kinder Egg
4) Them tubes that go woooooo boooooooo when you tip them
5) Media Centre
6) Jack Johnson - Better Together
Max Gregory
1) Small Soldiers
2) Bernard's watch
3) Mars bar
4) Buzz lightyear
5) Gameboy colour
6) Outkast - hey yah
Yafet Bisrat
1) toy story, mighty ducks
2) pingu
3) fruit winders
4) pogs
5) potato gun/n64
6) eiffel 65 - blue
Charlie Crosby
1) robin hood prince of theives
2) woody woodpecker
3) cola cubes
4) lego technic
5) game boy
6) by the way - red hot chili peppers
Lisa Whitaker
1) E.T
2) Take Art
3) Cola cubes
4) Girls World
5) Rubiks cube
6) Summer nights - Grease
Nicole Holcroft-Emmess
1) Swan Princess
2) Lizzie McGuire
3) Tom & Jerry ice lollies
4) Barbie Dream House
5) Purple gameboy
6) Britney Spears - Lucky
Niall Cruickshank-Sutton
1) Mulan
2) Batman
3) Fizzy Cola Bottles
4) Kipper
5) Sony Walkman (from carboot sale)
6) Baggy Trousers
Me
1) Drop Dead Fred
2) Tom & Jerry
3) Twister ice lolly
4) Knex
5) Gameboy
6) Junior Senior - Move your feet
What is your favourite childhood...
1) ... movie?
2) TV show?
3) Food/sweet?
4) Toy?
5) Gadget?
6) Song?
Responses
Chris Lawson:
1) Lion King
2) zzzap
3) them brain licker things
4) kinex
5) game boy colour
6) blur - parklife
Sophie Wilson
1) the nightmare before christmas
2) smart and art attack :D
3) chicken and vegetable pie (times change -___-)
4) my art easel set :D
5) Sewing machine... if that counts as a gadget? hah
6) Kate Bush- Babooshka
Steph Lawson
1) Bambi
2) looney tunes
3) strawbs
4) my little pony (cringe)
5) gameboy colour
6) unable to think of a song...
Simon Cherry
1) Power Rangers Movie
2) dragonball Z
3) Black Jacks
4) power ranger zords figures
5) Mega Drive II
6) All that she wants - Ace of base.
Christina Massam
1) Willy Wonka and the Chocolate Factory
2) Dexters Laboratory
3) Spaghetti Carbonara
4) Morgan (teddy bear)
5) Gameboy Colour
6) Shanks and Bigfoot - Sweet like chocolate
Thomas Johnson
1) Jurassic Park
2) SMTV Live
3) Ketchup
4) Teddy bear
5) Playstation
6) Cartoons - Witch Doctor
Mitch
1) Godzilla
2) Ren & Stimpy
3) Jam Sandwiches
4) Stuffed Dog
5) Tamacotchi
6) Linkin Park - Papercut
Sadie Thompson
1) Pink Floyd, The wall
2) changes all the time buuut probably house
3) pie
4) does monopoly count?
5) I'm not really interested in gadgets
6) wish you were here, Pink Floyd
Marty Edwards
1) Sin City
2) Friends/Scrubs
3) Bolognaise
4) PS3
5) Ipod
6) no idea (whatever best fits your research
Liv Chapman
1) The Aristocats
2) SMTV
3) Foamy bannanas
4) Polly Pockets
5) didnt have one
6) Alanis Morisette - head over feet
Kirsty Alderson
1) parent trap
2) art attack
3) parma violets
4) my little ponies
5) CD walkman
6) brimful of asha - cornershop
Luke O'Brien
1) Robin Hood (disney)
2) Dragon Ball Z
3) Iron Bru Bars
4) Action Man / Stretch Armstrong
5) Walkman
6) Basket Case by Greenday
Lewis Francis
1) Riddick
2) Dragonball z
3) Kinder Egg
4) Them tubes that go woooooo boooooooo when you tip them
5) Media Centre
6) Jack Johnson - Better Together
Max Gregory
1) Small Soldiers
2) Bernard's watch
3) Mars bar
4) Buzz lightyear
5) Gameboy colour
6) Outkast - hey yah
Yafet Bisrat
1) toy story, mighty ducks
2) pingu
3) fruit winders
4) pogs
5) potato gun/n64
6) eiffel 65 - blue
Charlie Crosby
1) robin hood prince of theives
2) woody woodpecker
3) cola cubes
4) lego technic
5) game boy
6) by the way - red hot chili peppers
Lisa Whitaker
1) E.T
2) Take Art
3) Cola cubes
4) Girls World
5) Rubiks cube
6) Summer nights - Grease
Nicole Holcroft-Emmess
1) Swan Princess
2) Lizzie McGuire
3) Tom & Jerry ice lollies
4) Barbie Dream House
5) Purple gameboy
6) Britney Spears - Lucky
Niall Cruickshank-Sutton
1) Mulan
2) Batman
3) Fizzy Cola Bottles
4) Kipper
5) Sony Walkman (from carboot sale)
6) Baggy Trousers
Me
1) Drop Dead Fred
2) Tom & Jerry
3) Twister ice lolly
4) Knex
5) Gameboy
6) Junior Senior - Move your feet
Sunday 23 October 2011
Good is...? Logo development
Digital development
Nostalgia is a positive and uplifting thought process therefore I want the type to showcase this. I looked at sans-serif fonts with a minimal aesthetic and those which were not too ornamental.
I decided to experiment using Nevis, the same typeface I used for my 'optimism' logo due to its simply and minimal form. I altered the tracking to lengthen the word in order to evoke a thought process. and began experimenting with the type based on my initial design ideas.
As I want to focus on the 5 senses in my nostalgia pack, I looked at incorporating this concept into the logo. This could possibly form a piece of imagery which could be applied to the contents and promotional materials.
I then looked at using a different font, Zag due to the aesthetics of the tall letterforms. I altered a couple of the letterforms slightly, however ('N' and 'A') as they did not seem to fit in with the rest of the type. I increased the tracking and replaced the 'S' with a '5'.
Saturday 22 October 2011
Good is...? Redeveloping the 'nostalgia' brand
For the logo workshop, I devised a logo based on the word, optimism. However, the imagery had no direct link to nostalgia (as seen below). As I am intending to brand and effectively package nostalgia into a product, I wanted the logo to consist solely of this word.
Optimism logo
Here I used the 'glass half full' imagery to reflect optimism whereas this would not be as effective with nostalgia. The shadow below gives the impression it is on the surface and sits above the type.
Some initial design ideas
As nostalgia is a thought process, my immediate design ideas consisted of thought bubbles and how this could form the imagery in the logo.
Optimism logo
Here I used the 'glass half full' imagery to reflect optimism whereas this would not be as effective with nostalgia. The shadow below gives the impression it is on the surface and sits above the type.
Some initial design ideas
As nostalgia is a thought process, my immediate design ideas consisted of thought bubbles and how this could form the imagery in the logo.
As I will be creating a nostalgia pack centered around the five primary senses, I also looked at how I could incorporate this into the logo. I used simple shapes to form a pentagon referencing the 'five' senses. This idea could be altered to reference each sense by having one of the 5 shapes highlighted - this could then be applied to the relevant products.
Friday 21 October 2011
Good is...? The 5 senses
Aiming towards a younger demographic, particularly younger adults and students.
Sight
90s TV shows
Childrens books
Films on VHS
Hearing
Theme tunes of childhood tv programmes
Music from the 80s/90s
Cassettes
Vinyl
Taste
Sweets from our childhood
Chocolate
Smell
Nostalgic smells
Cooking/baking
Touch
Play doh
Water snake toy
Sight
90s TV shows
Childrens books
Films on VHS
Hearing
Theme tunes of childhood tv programmes
Music from the 80s/90s
Cassettes
Vinyl
Taste
Sweets from our childhood
Chocolate
Smell
Nostalgic smells
Cooking/baking
Touch
Play doh
Water snake toy
Thursday 20 October 2011
What is design for print? Revised 'Top 10'
COLOUR
RGB, CMYK, Multitone, Pantone and more.
PAPER SIZES & FORMATS
ISO A series, bleed and more.
STOCK CONSIDERATIONS
Paper weights, coated, uncoated and so on.
FILE TYPES
What should you save your file as?
PRINT PROCESSES
What print method should I use?
IMPOSITION
The arrangement of printed products on a page.
BOOK BINDING & FOLDING
There are many ways to fold a piece of paper.
PREFLIGHT & PROOFING
Making sure your document is ready for print.
FINISHING
How to add that finishing touch.
COSTING
How much will it cost?
RGB, CMYK, Multitone, Pantone and more.
PAPER SIZES & FORMATS
ISO A series, bleed and more.
STOCK CONSIDERATIONS
Paper weights, coated, uncoated and so on.
FILE TYPES
What should you save your file as?
PRINT PROCESSES
What print method should I use?
IMPOSITION
The arrangement of printed products on a page.
BOOK BINDING & FOLDING
There are many ways to fold a piece of paper.
PREFLIGHT & PROOFING
Making sure your document is ready for print.
FINISHING
How to add that finishing touch.
COSTING
How much will it cost?
Good is...? Target Audience
I am struggling to decide on a specific target audience as anyone can access/use/process nostalgia (its also difficult to think of a particular word as you can tell). Ultimately, I am wanting to brand and package nostalgia through a nostalgia pack and medicine along with various other promotional materials. The nostalgia pack will containing 5 products each relating to one of the 5 senses which in turn, instigate nostalgia (maybe I should stick with the word instigate). However, as each individual will have specific childhood memories, personal to them, it will be difficult to target such a diverse demographic e.g. students.
With the nostalgia medicine, however, I am intending to package a fictional object. The process of nostalgia, as proven by studies, has positive psychological effects such as an increase in mood and self esteem. Nostalgia provides a break from reality and therefore will appeal more to those who lead a busy life and need time to relax. Nostalgia can be accessed anywhere and everywhere and this range of nostalgic medicine will remind consumers/recipients that nostalgia can be used as break from day-to-day life and routine.
With the nostalgia medicine, however, I am intending to package a fictional object. The process of nostalgia, as proven by studies, has positive psychological effects such as an increase in mood and self esteem. Nostalgia provides a break from reality and therefore will appeal more to those who lead a busy life and need time to relax. Nostalgia can be accessed anywhere and everywhere and this range of nostalgic medicine will remind consumers/recipients that nostalgia can be used as break from day-to-day life and routine.
Good is...? A different approach
One idea I had been focusing on since my idea generation and the research I collated was to package 'nostalgia' as a medicine using typical conventions of medicinal packaging such as dosage instructions, warnings and so on. Although this was received well in the packaging workshop (here), the group crit a couple of days ago changed my direction slightly.
Through my research, I have briefly looked at how we process senses into emotions (nostalga) found here. The following is a quote from an article I found:
"The olfactory system, the apparatus responsible for our sense of smell, has a pathway in the brain closely associated with the limbic system. The limbic system contains the amygdala and the hippocampus parts of the brain which are closely associated with emotion and memory respectively."
In the group crit, it was brought up that certain smells evoke certain nostalgic memories which is in reference to the quote above. This gave me the idea of creating various test strips (much like perfume test strips) of certain smells. When discussing this idea with Steph, she suggested looking at all of the other senses, too, which focused my idea onto a 'nostalgia pack'.
I therefore want to again, brand 'nostalgia' into an identity which I could apply to a range of promotional materials but focusing moreso on a 'nostalgia pack' containing various items relating to each sense which would stimulate nostalgia in different ways. This could be sold a novelty gift either independently online or as Kirsty suggested in the group crit, a shop such as Urban Outfitters as these tend to sell unusual gifts.
Through my research, I have briefly looked at how we process senses into emotions (nostalga) found here. The following is a quote from an article I found:
"The olfactory system, the apparatus responsible for our sense of smell, has a pathway in the brain closely associated with the limbic system. The limbic system contains the amygdala and the hippocampus parts of the brain which are closely associated with emotion and memory respectively."
In the group crit, it was brought up that certain smells evoke certain nostalgic memories which is in reference to the quote above. This gave me the idea of creating various test strips (much like perfume test strips) of certain smells. When discussing this idea with Steph, she suggested looking at all of the other senses, too, which focused my idea onto a 'nostalgia pack'.
I therefore want to again, brand 'nostalgia' into an identity which I could apply to a range of promotional materials but focusing moreso on a 'nostalgia pack' containing various items relating to each sense which would stimulate nostalgia in different ways. This could be sold a novelty gift either independently online or as Kirsty suggested in the group crit, a shop such as Urban Outfitters as these tend to sell unusual gifts.
Good is...? Studio Workshop
In todays workshop, we were required to think of 5 print formats, processes and particular considerations in relation to our rationale for our good. With the formats, we had to focus on size, scale, packaging etc. Processes consisted of whether or not it would need to be litho printed, digitally printed or any particular print finishes. Print considerations cover a wide range of topics such as print runs, 2D vs 3D etc.
Formats
1) A5 (possibly smaller) flyers/leaflets
2) Range of medicinal packaging
3) Information booklet small enough to fold and fit in packaging
4) Large, A4 scale 'nostalgia pack' with segmented sections
5) Small packaging for individual sections/contents
Processes
1) Flyers/handouts - litho (depending on quantity)
2) Nostalgia pack - digital due to limited print run
3) Foil block cover (title)
4) Packaging and/or contents - die cut
5) Information handout - bind
Considerations
1) Nets for packaging and its contents
2) Large print run for flyers
3) Limited print run for nostalgia pack
4) Think about layout for all promotional materials
5) Consistent brand identity throughout
6) Heavy stock for nostalgia pack packaging
To do:
- Research into size, scale and how you would go about doing it 'in the real world'
- Think about technical aspects in more depth and mock up potential ideas
- Create a proposal and know exactly what I want to create
- Look at 5 senses and how we process these into nostalgia
Formats
1) A5 (possibly smaller) flyers/leaflets
2) Range of medicinal packaging
3) Information booklet small enough to fold and fit in packaging
4) Large, A4 scale 'nostalgia pack' with segmented sections
5) Small packaging for individual sections/contents
Processes
1) Flyers/handouts - litho (depending on quantity)
2) Nostalgia pack - digital due to limited print run
3) Foil block cover (title)
4) Packaging and/or contents - die cut
5) Information handout - bind
Considerations
1) Nets for packaging and its contents
2) Large print run for flyers
3) Limited print run for nostalgia pack
4) Think about layout for all promotional materials
5) Consistent brand identity throughout
6) Heavy stock for nostalgia pack packaging
To do:
- Research into size, scale and how you would go about doing it 'in the real world'
- Think about technical aspects in more depth and mock up potential ideas
- Create a proposal and know exactly what I want to create
- Look at 5 senses and how we process these into nostalgia
Good is...? Revised rationale
Good is...
Nostalgia
Why?
Inform
... a group of
workaholics who have little time to relax
...that
nostalgia provides a break from day-to-day life, can be incited by all our senses and simply makes us happy.
In order to achieve this I will produce...
Product - What is your product?
A nostalgia pack consisting of 5 sections each catered to one our 5 senses
Range - What range of deliverables will you produce/propose
Context - define the context in which your products will exist/be viewed
Nostalgia
Why?
- Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood
- It is proven to improve mood, self esteem and strengthen social bonds
- It is accessible anywhere
- Provides comfort and familiarity
- It is see as a natural anti-depressant
Inform
... a group of
workaholics who have little time to relax
...that
nostalgia provides a break from day-to-day life, can be incited by all our senses and simply makes us happy.
In order to achieve this I will produce...
Product - What is your product?
A nostalgia pack consisting of 5 sections each catered to one our 5 senses
Range - What range of deliverables will you produce/propose
- Brand identity
- Nostalgia pack with 5 individual segments
- Nostalgia medicine
- Flyers/information booklets
- Independent shops/online as a novelty gift
- Flyers handed out in busy commuter areas such as train stations
Wednesday 19 October 2011
Good is...? Presentation feedback
In groups of six, we presented our concept boards to the others. It was interesting to see how those who had not heard of our chosen good responded to our concepts. Fortunately, the feedback I received was generally positive and directed me well. I began by introducing my concept (good is... the psychological benefits of nostalgia) and showed how I wanted to package and brand nostalgia in an innovative and lighthearted way, despite it not being a physical object.
We pitched out boards in a group and then separated into pairs to crit another persons work in more depth, providing feedback on all stages of concept development and possible actions to take.
Peer feedback
Strengths
New, no competition
- Original
Novelty, personal, individual
Lighthearted
Areas for improvement
Focus on a specific concept idea
- Package nostalgia?
- Novelty gifts?
How to package something fictional?
Additional comments
Look at companies such as Moonpig who provide personal greetings gards. This concept could be adapted to the idea of nostalgia where people can send personalised gifts to their friends/family.
- Specialised, personal
- Individual
Perfume
- Smells
- Fragrance test strips
Urban outfitters
- Novelty gifts
- Quirky and unique
Peer feedback [2]
Comment on the extent to which the initial research and development of the concept demonstrates a significant understanding of the chosen subject matter.
Clear, indepth research shows a strong interest in the chosen subject matter. Lots of strong ideas that can be developed
Very good
Comment on the extent to which the concept proposal exploits the practical and conceptual investigation and application of Design for Print
Packaging nostalgia - the idea allows significant space to investigate packaging and print
Very good
Comment on the proposed range of products to be produced in response to a clearly identified problem
Endless possibilities
Expand your mind
Very good
Additional comments
- Awesome concept
- Identified a gap in the market, because it is direct and specific in what it does and is honest. It is also personal to the buyer, if you were to take the direction discusses in the crit
- Make it work and it will be brilliant
We pitched out boards in a group and then separated into pairs to crit another persons work in more depth, providing feedback on all stages of concept development and possible actions to take.
Peer feedback
Strengths
New, no competition
- Original
Novelty, personal, individual
Lighthearted
Areas for improvement
Focus on a specific concept idea
- Package nostalgia?
- Novelty gifts?
How to package something fictional?
Additional comments
Look at companies such as Moonpig who provide personal greetings gards. This concept could be adapted to the idea of nostalgia where people can send personalised gifts to their friends/family.
- Specialised, personal
- Individual
Perfume
- Smells
- Fragrance test strips
Urban outfitters
- Novelty gifts
- Quirky and unique
Peer feedback [2]
Comment on the extent to which the initial research and development of the concept demonstrates a significant understanding of the chosen subject matter.
Clear, indepth research shows a strong interest in the chosen subject matter. Lots of strong ideas that can be developed
Very good
Comment on the extent to which the concept proposal exploits the practical and conceptual investigation and application of Design for Print
Packaging nostalgia - the idea allows significant space to investigate packaging and print
Very good
Comment on the proposed range of products to be produced in response to a clearly identified problem
Endless possibilities
Expand your mind
Very good
Additional comments
- Awesome concept
- Identified a gap in the market, because it is direct and specific in what it does and is honest. It is also personal to the buyer, if you were to take the direction discusses in the crit
- Make it work and it will be brilliant
Good is...? Project rationale
Good is... The psychological benefits of nostalgia
Why?
1) Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood.
2) Improves mood, self esteem and strengthens social bonds
3) It is accessible anywhere
4) Provides comfort and familiarity
5) It simply makes you happy, it is seen as a natural 'anti-depressant'
I intend to...
inform
... a group of
workaholics who have little time to relax
... that
nostalgia can instantly lift our spirits and provides a break from reality
In order to achieve this I will produce...
Product - What is your product?
Nostalgia itself as a packaged brand
Range
Medicinal packaging & brand identity
Context
Independent shops/online as a novelty gift
Why?
1) Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood.
2) Improves mood, self esteem and strengthens social bonds
3) It is accessible anywhere
4) Provides comfort and familiarity
5) It simply makes you happy, it is seen as a natural 'anti-depressant'
I intend to...
inform
... a group of
workaholics who have little time to relax
... that
nostalgia can instantly lift our spirits and provides a break from reality
In order to achieve this I will produce...
Product - What is your product?
Nostalgia itself as a packaged brand
Range
Medicinal packaging & brand identity
Context
Independent shops/online as a novelty gift
Tuesday 18 October 2011
Mac Suite Workshop - InDesign
We were given an InDesign file along with all of the images and embedded fonts to then locate 8 errors within the document. This could include incorrect colour modes, image resolution, missing links and so on.
1) The first mistake we found was a missing link - 'tree silhouette.ai' was not linked correctly therefore in order to resolve this, the designer would need to relocate the image.
2) There are 7 colour separations despite there being just 5 colours - the unused spot colours would need to be removed before going to print to avoid unnecessary costs due to the need of extra printing plates.
3) The yellow background on the title page does not extend to the bleed which may result in white edges when printed and trimmed.
4) 'bird 3.tif' has the incorrect colour mode for print (RGB). A simple correction would be to covert this image to CMYK in Photoshop.
The gamut warning in Photoshop shows the blue is not in the CMYK gamut range.
5) 'bird 1.tif' has a large file size in comparison to the others. This would need to be reduced to avoid sending a larger file size than necessary to print. The designer could simply alter the image to fit the correct dimensions as it has currently been scaled down to fit.
6) 'bird 5.psd' has been set to the default Photoshop resolution - 72 dpi. The original image would need to be replaced and saved at a higher resolution but still retain the same dimensions.
7) The text on the last page is set to registration as opposed to black meaning it has exceeded the ink limit. 'Registration' uses all of the process (CMYK) colours and should only be used to ensure the CMYK separations match perfectly - if a colour is offset, there has been error during print.
8) The blue background uses an RGB colour which may differ when printed.
Preflight
File > Package
The 'package' function gathers all of the linked images and text. You can immediately see there is an error with the document by the warning symbol in the 'summary' window. It will inform you whether there is a problem with the fonts, linked images, colour modes etc. However, general proofing issues such as an image not extending to the bleed (problem 3), will not be shown in pre-flight.
If the effective ppi is larger than the actual ppi (below) it shows that the image has been reduced in size when placed into InDesign (problem 5).
When you go to package the document, you are able to add any additional printing instructions which will be saved as a .txt file alongside your InDesign document and any relevant images and fonts. A warning dialog box will also appear with a message from Adobe regarding copyrighted fonts.
All of the files will be saved in one folder, including the instructions.
You are also able to export the document as a .pdf to be commercially printed (however, this must be discussed with the printer in advance to ensure the settings are correct). The 'smallest file size' option should be used when showing work over the web.
Window > Utilities > Background Tasks is useful when processing a large pdf as otherwise, no dialog box appears to inform you of its progress - this option allows you to monitor what is happening.
The 'preflight' option allows you to see the errors before fully packaging the document. The original logo only allows you to see the links option but this can be changed by editing the profile by going to the options menu (below).
Monday 17 October 2011
What is design for print? Collating research
All of my research for the 'What is design for print?' brief can be found on my design context (here).
These are the chosen subjects for the 'Top 10 manual'. I chose them based on the problems I've faced throughout my time at uni or subjects I wish I had known previously.
Colour (CMYK & RGB)
Rich black
Multi-tone
Paper sizes
Preflight/proof
Print processes
File types
Imposition - In the 'Collection 100' brief, I decided to create a small booklet consisting of 25 illustrations. Due to the way in which it was printed, imposition proved extremely difficult to comprehend (as it was a double sided print). Although I had arranged the designs in order after creating various imposition dummys, it still printed the wrong way round due to the way in which the printers created a double sided print.
Finishing
Costing
These are the chosen subjects for the 'Top 10 manual'. I chose them based on the problems I've faced throughout my time at uni or subjects I wish I had known previously.
Colour (CMYK & RGB)
Rich black
Multi-tone
Paper sizes
Preflight/proof
Print processes
File types
Imposition - In the 'Collection 100' brief, I decided to create a small booklet consisting of 25 illustrations. Due to the way in which it was printed, imposition proved extremely difficult to comprehend (as it was a double sided print). Although I had arranged the designs in order after creating various imposition dummys, it still printed the wrong way round due to the way in which the printers created a double sided print.
Finishing
Costing
Saturday 15 October 2011
What is design for print? Reminder
(All research on Design Context blog)
Brief
Produce a ‘Top Ten’ manual of things to know, consider or remember in order to produce successful Design for Print. You should use the seminars and tasks from the module as a starting point for your own individual/independent investigation of the methods, processes and formats that can be used to create innovative but practical solutions to print based design briefs and all aspects of print- based delivery.
You are required to document your research and visual material on your Design Context blog. For submission for assessment you will also be required to select, summarise and evaluate appropriate source material as a multi-page pdf. document that shows your understanding of print processes, conventions and creative options from the perspective of a graphic designer. It should also demonstrates your ability to effectively organise and present a body information in a designed format. This document should be uploaded to your Design context blog via 'Issuu'. See additional briefings for further information.
‘Chapters’ might include, colour conventions, inks, stock, format and others.
You will need to evidence research into:
Tagging of the categories is essential. Failure to organise your research effectively may loose you marks.
Evidence so far
Production methods
- Print seminars
- Design context study tasks
- Mac suite inductions
- Print samples
- Print processes
Stock considerations
- Print seminars
- Design context study tasks
- GF Smith
Colour systems
- Print seminars
- Mac suite inductions
- Colour management
- Multi-tone research
Commercial costings
- N/A so RESEARCH in more depth
Brief
Produce a ‘Top Ten’ manual of things to know, consider or remember in order to produce successful Design for Print. You should use the seminars and tasks from the module as a starting point for your own individual/independent investigation of the methods, processes and formats that can be used to create innovative but practical solutions to print based design briefs and all aspects of print- based delivery.
You are required to document your research and visual material on your Design Context blog. For submission for assessment you will also be required to select, summarise and evaluate appropriate source material as a multi-page pdf. document that shows your understanding of print processes, conventions and creative options from the perspective of a graphic designer. It should also demonstrates your ability to effectively organise and present a body information in a designed format. This document should be uploaded to your Design context blog via 'Issuu'. See additional briefings for further information.
‘Chapters’ might include, colour conventions, inks, stock, format and others.
You will need to evidence research into:
- Production Methods
- Stock considerations
- Colour systems
- Commercial costings
Tagging of the categories is essential. Failure to organise your research effectively may loose you marks.
Evidence so far
Production methods
- Print seminars
- Design context study tasks
- Mac suite inductions
- Print samples
- Print processes
Stock considerations
- Print seminars
- Design context study tasks
- GF Smith
Colour systems
- Print seminars
- Mac suite inductions
- Colour management
- Multi-tone research
Commercial costings
- N/A so RESEARCH in more depth
Good is...? Concept development
As we are required to devise 4 A2 concept boards, I decided to explore what can be presented on each to then refine and research in more depth.
x 1 Concept/statement - why is it good?
1) A study by Wildschut and colleagues, found that people who reported feeling nostalgic also experienced increased social bonding and increased positive self-regard.
2) Experiences that may have seemed bad at the time can be reconstructed in our minds to seem better than they were, because they represent periods in our life that are now gone forever.
3) Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood
4) It simply makes you happy
5) It is seen as a natural anti-depressant
6) It has been proven that remembering past times improves self-esteem, mood, strengthens social bonds and imbues life with meaning
7) It provides comfort and familiarity
8) Accesible anywhere
9) Can learn from past experiences
10) Feel more connected to others
11) People turn to nostalgia in situations that cause negative mood and loneliness
x 1 Contextual references
As posted throughout my design practice and context blog, one prominent idea was to package nostalgia as a typical medicinal product using existing conventions such as dosage instructions, warnings, instructions, ingredients etc. However, I want to create a positive twist - to provoke thought and humour.
Some links:
http://j-warburton1013-dc.blogspot.com/2011/09/nostalgia-old-medicine-bottles.html
http://j-warburton1013-dc.blogspot.com/2011/09/nostalgia-existing-medicine-packaging.html
I hope to use the following as a big inspiration to my final designs although I still want to retain originality and make sure the positive, psychological associations with nostalgia are communicated.
http://j-warburton1013-dc.blogspot.com/2011/09/novelty-packaging.html
x 2 Initial ideas, format, stock, colour etc
The bottle packaging I created in the packaging workshop last week will possibly be a major starting point for my designs. I received positive feedback regarding the text displayed on the bottle (here), from the group critiquing my work and others in the class which gives the impression it may be an effective idea to explore and develop.
Colour: grey, orange, green
Where: independent shops, online, GPs etc
x 1 Concept/statement - why is it good?
1) A study by Wildschut and colleagues, found that people who reported feeling nostalgic also experienced increased social bonding and increased positive self-regard.
2) Experiences that may have seemed bad at the time can be reconstructed in our minds to seem better than they were, because they represent periods in our life that are now gone forever.
3) Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood
4) It simply makes you happy
5) It is seen as a natural anti-depressant
6) It has been proven that remembering past times improves self-esteem, mood, strengthens social bonds and imbues life with meaning
7) It provides comfort and familiarity
8) Accesible anywhere
9) Can learn from past experiences
10) Feel more connected to others
11) People turn to nostalgia in situations that cause negative mood and loneliness
x 1 Contextual references
As posted throughout my design practice and context blog, one prominent idea was to package nostalgia as a typical medicinal product using existing conventions such as dosage instructions, warnings, instructions, ingredients etc. However, I want to create a positive twist - to provoke thought and humour.
Some links:
http://j-warburton1013-dc.blogspot.com/2011/09/nostalgia-old-medicine-bottles.html
http://j-warburton1013-dc.blogspot.com/2011/09/nostalgia-existing-medicine-packaging.html
I hope to use the following as a big inspiration to my final designs although I still want to retain originality and make sure the positive, psychological associations with nostalgia are communicated.
http://j-warburton1013-dc.blogspot.com/2011/09/novelty-packaging.html
x 2 Initial ideas, format, stock, colour etc
The bottle packaging I created in the packaging workshop last week will possibly be a major starting point for my designs. I received positive feedback regarding the text displayed on the bottle (here), from the group critiquing my work and others in the class which gives the impression it may be an effective idea to explore and develop.
Colour: grey, orange, green
Where: independent shops, online, GPs etc
Friday 14 October 2011
What is design for print? - Benwells print samples
I requested a sample print pack from Benwells - a London based print company who specialise in litho printing, embossing, foil block and die cutting. I mentioned these in a previous post but a week or so ago, I requested a free pack in the post with various samples covering a range of print processes and finishes which I thought would be extremely beneficial for this current module.
Rocked - Silver foil dots
made - Gold foil
Gold foil on a thin, black stock
Silver foil and emboss to create a 'silver medal'
Stylist pick - Silver foil, front and back, heavy stock
Invitation - Black foil on black stock creates a stylish aesthetic
Gold foil on heavy, blue stock - interesting outcome
Traditional, professional aesthetic created by gold foil block on white stock
Gold foil on card
Gold foil on card
Embossed red logo on translucent stock - hard to see but creates a nice effect
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