Good is...? Presentation feedback

In groups of six, we presented our concept boards to the others. It was interesting to see how those who had not heard of our chosen good responded to our concepts. Fortunately, the feedback I received was generally positive and directed me well. I began by introducing my concept (good is... the psychological benefits of nostalgia) and showed how I wanted to package and brand nostalgia in an innovative and lighthearted way, despite it not being a physical object.

We pitched out boards in a group and then separated into pairs to crit another persons work in more depth, providing feedback on all stages of concept development and possible actions to take.


Peer feedback

Strengths

New, no competition
- Original
Novelty, personal, individual
Lighthearted

Areas for improvement

Focus on a specific concept idea
- Package nostalgia?
- Novelty gifts?
How to package something fictional?

Additional comments

Look at companies such as Moonpig who provide personal greetings gards. This concept could be adapted to the idea of nostalgia where people can send personalised gifts to their friends/family.
- Specialised, personal
- Individual

Perfume
- Smells
- Fragrance test strips

Urban outfitters
- Novelty gifts
- Quirky and unique


Peer feedback [2]

Comment on the extent to which the initial research and development of the concept demonstrates a significant understanding of the chosen subject matter.

Clear, indepth research shows a strong interest in the chosen subject matter. Lots of strong ideas that can be developed

Very good

Comment on the extent to which the concept proposal exploits the practical and conceptual investigation and application of Design for Print

Packaging nostalgia - the idea allows significant space to investigate packaging and print

Very good

Comment on the proposed range of products to be produced in response to a clearly identified problem

Endless possibilities
Expand your mind

Very good

Additional comments

- Awesome concept
- Identified a gap in the market, because it is direct and specific in what it does and is honest. It is also personal to the buyer, if you were to take the direction discusses in the crit
- Make it work and it will be brilliant