I am struggling to decide on a specific target audience as anyone can access/use/process nostalgia (its also difficult to think of a particular word as you can tell). Ultimately, I am wanting to brand and package nostalgia through a nostalgia pack and medicine along with various other promotional materials. The nostalgia pack will containing 5 products each relating to one of the 5 senses which in turn, instigate nostalgia (maybe I should stick with the word instigate). However, as each individual will have specific childhood memories, personal to them, it will be difficult to target such a diverse demographic e.g. students.
With the nostalgia medicine, however, I am intending to package a fictional object. The process of nostalgia, as proven by studies, has positive psychological effects such as an increase in mood and self esteem. Nostalgia provides a break from reality and therefore will appeal more to those who lead a busy life and need time to relax. Nostalgia can be accessed anywhere and everywhere and this range of nostalgic medicine will remind consumers/recipients that nostalgia can be used as break from day-to-day life and routine.
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