Monday, 31 October 2011

Good is...? Looking at colour

I used the following information when looking at colour schemes for the packaging workshop. I chose these colours due to their common associations with the psychological benefits of nostalgia. However, nostalgia is a longing for our past and our childhood therefore the colour scheme may be more 'primary' and bright/vivid.

Grey

People who like Grey tend to be neutral about life. They like to protect themselves from the hectic world in a blanket of non-commitment preferring a secure, safe, balanced existence. They work hard and are the "middle of the road" type of individual.

Orange

While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things. Put some orange in your life when you want:

  • to spice things up when you feel time is dragging  
  • to become more involved in something  
  • to increase creativity  
  • relief from things becoming too serious  


Green

Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.  Put some green in your life when you want:

a new state of balance
feel a need for change or growth
freedom to pursue new ideas
protection from fears and anxieties connected with the demands of others


Kuler


Very useful program by Adobe to devise colour schemes. I used the aforementioned colours to create minimal palettes.



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