Monday 28 February 2011

Design is About Doing - Chosen concept/idea

Opposite

2D and 3D

Concept

How 2D type transforms into 3D and vice versa
2D net into 3D type; conversely, a 2D shadow of 3D text
Possibly 3D and then photographed or created digitally

Some initial thumbnail design ideas devised before I chose the aforementioned concept:



To infinity and beyond - oxymoron (nothing can exceed inifinity)



3D, 2D type with a 2D, 3D shadow

OUGD103 - Design is About Doing

For the 'Design is About Doing' brief, we are required to create 3 typographic posters based on the word, 'opposites' as part of a live brief for HOW books. They are currently accepting any design work which has a typography focus to be considered for submission and printed in an upcoming book entitled 'Letter, Word, Sentence, Paragraph'.


Definitions of 'opposite':

  • being directly across from each other; facing
  • of leaves etc; growing in pairs on either side of a stem; "opposite leaves
  • moving or facing away from each other; "looking in opposite directions"
  • reverse: a relation of direct opposition
  • opposition: a contestant that you are matched against
  • altogether different in nature or quality or significance
  • face-to-face: directly facing each other
  • inverse: something inverted in sequence or character or effect
  • diametric: characterized by opposite extremes; completely opposed

Some basic examples include:
  • Cold/Hot
  • Up/Down
  • Hate/Love
  • Natural/Artifical
  • Lazy/Energetic
  • Right/Wrong
  • Inferior/Superior
  • Maximum/Minimum
  • Fast/Slow
  • Found/Lost
  • Horizontal/Vertical
  • Expensive/Cheap
  • Cruel/Kind
  • Tall/Small
  • Broad/Narrow
  • Fat/Thin
  • Happy/Sad
  • Life/Death
  • Optimistic/Pessimistic

Oxymoron

A figure of speech in which two words with opposing meanings are used together intentionally for effect; a contradiction in terms; a paradoxical juxtaposition of two seemingly contradictory words.

Examples of oxymorons include:
  • open secret
  • larger half
  • clearly confused
  • act naturally
  • alone together
  • found missing
  • liquid gas
  • civil engineer
  • deafening silence
  • seriously funny
  • living dead
  • military intelligence
  • jumbo shrimp
  • unbiased opinion
  • virtual reality
  • definite maybe
  • original copies
  • pretty ugly
  • same difference
  • plastic glasses
  • almost exactly
  • constant variable
  • even odds
  • minor crisis
  • extinct life
  • genuine imitation
  • exact estimate
  • only choice
  • working holiday
  • rolling stop

Sunday 27 February 2011

Book Fair - Layout

Book 1 x 2 (how many editions)

Front:

Back:

Book 2 x 3

Front:

Back:


Book 3 x 3

Front:

Back:


Book 4 x 2





Front:

Back:

Saturday 26 February 2011

Book Fair - Type treatments





The following could form a poster on the underside of the books:



Using a simple mountain scene and the pathfinder tools in Illustrator, I was able to create the following design to represent 'red sky at night, shepherd's delight'. I focused more on the first part of the phrase as it would be difficult to combine them both through type.



Again, for 'caught red handed', I kept the design simple; using hands which weaved in and out of the text - some conforming strictly to the letters but some overlapping the edges.



This one is pretty self explanatory - red herrings under the sea.




Friday 25 February 2011

Book Fair - Initial design ideas

These are some composition ideas for a double page spread. I could either have the design spread over 2 pages like the following or on one single page. Alongside the illustration, I have included the origin of the phrase it portrays.



I removed the brush and I believe the connotations remain. It still portrays the phrase, 'paint the town red' but in a more simplistic and concise form.



Book Fair - Origins of phrases

Paint the town red
The origin of this phrase is believed to derived from a a tale dating from 1837. It is said that year is when the Marquis of Waterford and a group of friends ran riot in the Leicestershire town of Melton Mowbray, painting the town's toll-bar and several buildings red. 







Caught red handed
The Red Hand has long been a heraldic and cultural symbol of the northern Irish province of Ulster. One of the many myths as to its origin is the tale of how, in a boat race in which the first to touch the shore of Ulster was to become the province's ruler, one contestant guaranteed his win by cutting off his hand and throwing it to the shore ahead of his rivals. The potency of the symbol remains and is used in the Ulster flag, and as recently as the 1970s a group of Ulster loyalist paramilitaries named themselves the Red Hand Commandos.




Red sky at night, shepherd's delight

The saying is very old and quite likely to have been passed on by word of mouth for some time before it was ever written down. There is a written version in Matthew XVI in the Wyclif Bible, from as early as 1395: 
"The eeuenynge maad, ye seien, It shal be cleer, for the heuene is lijk to reed; and the morwe, To day tempest, for heuen shyneth heuy, or sorwful.
If we see red clouds in the evening they will be in the east and have already passed us by, giving a good chance of clear skies and fine weather ahead.



Red herring

Red herrings are salted herrings that turn a reddish colour during the smoking process. They have come to be synonymous with the deliberate false trails that are the stock in trade of 'who done it' thrillers.
The term has been used to refer to people as well as to fish for some centuries. John Heywood's 1546 glossary, A dialogue conteinyng the nomber in effect of all the prouerbes in the Englishe tongue includes the expression: 
She is nother fyshe nor fleshe, nor good red hearyng.




In the red

From the practise of using red ink to denote debt or losses on financial balance sheets. Likewise, in the black for businesses that are financially solvent. 
This phrase conjures up images of inky-fingered clerks in Dickensian offices scratching in ledgers with quill pens. In fact, the term is much more recent than that. 
The first known citation of it is in the 1926 Wise-crack dictionary, by George H. Maines and Bruce Grant: 
"In the red, losing money in show parlance."

Book Fair - Initial design ideas

I began designing some initial ideas using Illustrator, basing the illustration for 'paint the town red' on an already existing design I found online.



As my own version is heavily influenced by this, it may not be used for the final book fair but instead will be another variation - however, for an initial prototype, I designed the following:







For an idea portraying the phrase, 'red herring', I decided to draw from an existing image of a herring and then roughly paint it red using one of the preset photoshop brushes to give the impression it is a water colour painting.


Monday 21 February 2011

Book Fair Ideas & Feedback

Associations with the colour 'red':

Fruit
Strawberries, raspberries, cherries
Love
Valentines day
Passion
Lust
Seven deadly sins
Can red be portrayed in all?
Blood
Evil/anger/sin (7 sins)
Autumn
Fire/heat
Warning/danger/emergency
Road signs
Red riding hood
(RED) Campaign
Works with iconic brands
Invests in HIV and AIDS programs
Poppies
WW1
Mars
Common colour on flags
Countries
Political movements
'Red sky at night, shepherd's delight'
Fire engine
Buses
Traffic lihts
Telephone boxes
Power
Red carpet
Celebrities
Hollywood
Film and TV
'Paint the town red'
Red herring
Deceving > optical illusions?
Detracts attention from the truth
'In the red'
Overdrawn/losing money
Royal/wealth


Chosen idea: Illustrations based on 'red' orientated phrase/sayings

Paint the town red
Engage in a riotous spree.

Red sky at night, shepherd's delight
A reddish sunset often indicates that a storm is travelling away from the viewer.

Red herring
Detracts attention from the truth.

Caught red handed
To be caught in the act of commiting a misdemeanour.

In the red
Overdrawn/in debt.

Red blooded
High spirited and strong willed.

Roses are red, violets are blue
A saying most commonly used in a love poem.

Red faced
Flushed with embarassment or anger.

Red rag to a bull

Tuesday 15 February 2011

OUGD102 - End of module self-evaluation

Module Code: OUGD102 
Module Title: Design Process

Name: Joe Warburton
Blog Address: http://www.j-warburton1013.blogspot.com

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1) What skills have you developed through this module and how effectively do you think you have applied them?


Before starting this module, I have never experimented with different book binding methods so this was an insightful workshop which I later incorporated into the Collection 100 brief. Although I could have explored different techniques and processes in more depth, I believe the specific process I used for the Collection 100 outcome worked effectively. I have been able to develop my skills in terms of research by gathering information from multiple sources to ultimately aid and influence my final outcome. Aforementioned, I gained insight into how books are formed through simple techniques and processes but aside from this, the photoshop workshop and especially the moving image workshop allowed me to explore other forms of media outcomes. 


2) What approaches to/methods of research have you developed and how have they informed your design development process?

Usually, I would see a project divided into 3 chronological areas: research, development and then final outcome. However, the first two intertwine, as evident in this particular module. Throughout the set time scale, research was ongoing and it was constantly affecting the desired outcome. The extensive research allowed me to look at all aspects of a particular topic or theme instead of focusing on what I believe would be the most successful. These aspects can then be explored in even more depth resulting in even more possible options to expand and develop.

3) What strengths can you identify in your work and how have/will you capitalise on these?

Adobe Illustrator played a huge role in the Collection 100 brief as I had to create 100 vector illustrations using source imagery as references. My knowledge of the program has expanded massively as I am now more familiar with the tools, techniques and processes. I strive to create a clean, slick and professional outcome which could potentially be seen in the 'real world' which hopefully is evident in my final outcomes.

4) What weaknesses can you identify in your work and how will you address these more fully?

Time management is most probably my biggest weakness. For example, in the Collection 100 brief, I set myself a task of creating 100 illustrations which if I managed my time efficiently, could have been printed and bound with time to spare. However, I created the designs as the project progressed rather than deciding on the 100 rules beforehand. I completed the first half of the set well in advance but struggled thinking of the final 50 whilst still getting closer to the deadline. Throughout a given project, I need to devise certain 'to-do' lists so I can understand fully what needs to be completed and for when.

Aside from this, I need to re-read the brief throughout the developmental phase to gain a clear understanding of who my target audience is, what I/we will create and why I will create it.

5) Identify five things that you will do differently next time and what do you expect to gain from doing these?

1) Identify the target audience well in advance - I need to know who I will be designing for as this will affect the final outcome drastically. Instead I design what I believe will be the most effective and avoid focusing on whether it would exist in the 'real world'.

2) Explore possible media outcomes in more depth - rather than focusing on one specific route, I should have multiple options to explore and develop.

3) Blog work throughout the development process instead of having to catch up towards the end.

4) Note down design ideas and explore these on paper. I will then be able to visualise my idea more effectively.

5) Look at various forms of media – whether this be moving image, website design, screen-printing etc, I need to experiment with different outcomes to create a thorough and more diverse body of work.


6) How would you grade yourself on the following areas

Attendance - 4
Punctuality - 4
Motivation - 4
Commitment - 4
Quantity of work produced - 3
Quality of work produced - 4
Contribution to the group - 3

OUGD102 - Typogateaux

An Anamorphic A
Initial prototype:




Collection 100 - 10 Postcard Development