Monday, 28 February 2011

OUGD103 - Design is About Doing

For the 'Design is About Doing' brief, we are required to create 3 typographic posters based on the word, 'opposites' as part of a live brief for HOW books. They are currently accepting any design work which has a typography focus to be considered for submission and printed in an upcoming book entitled 'Letter, Word, Sentence, Paragraph'.


Definitions of 'opposite':

  • being directly across from each other; facing
  • of leaves etc; growing in pairs on either side of a stem; "opposite leaves
  • moving or facing away from each other; "looking in opposite directions"
  • reverse: a relation of direct opposition
  • opposition: a contestant that you are matched against
  • altogether different in nature or quality or significance
  • face-to-face: directly facing each other
  • inverse: something inverted in sequence or character or effect
  • diametric: characterized by opposite extremes; completely opposed

Some basic examples include:
  • Cold/Hot
  • Up/Down
  • Hate/Love
  • Natural/Artifical
  • Lazy/Energetic
  • Right/Wrong
  • Inferior/Superior
  • Maximum/Minimum
  • Fast/Slow
  • Found/Lost
  • Horizontal/Vertical
  • Expensive/Cheap
  • Cruel/Kind
  • Tall/Small
  • Broad/Narrow
  • Fat/Thin
  • Happy/Sad
  • Life/Death
  • Optimistic/Pessimistic

Oxymoron

A figure of speech in which two words with opposing meanings are used together intentionally for effect; a contradiction in terms; a paradoxical juxtaposition of two seemingly contradictory words.

Examples of oxymorons include:
  • open secret
  • larger half
  • clearly confused
  • act naturally
  • alone together
  • found missing
  • liquid gas
  • civil engineer
  • deafening silence
  • seriously funny
  • living dead
  • military intelligence
  • jumbo shrimp
  • unbiased opinion
  • virtual reality
  • definite maybe
  • original copies
  • pretty ugly
  • same difference
  • plastic glasses
  • almost exactly
  • constant variable
  • even odds
  • minor crisis
  • extinct life
  • genuine imitation
  • exact estimate
  • only choice
  • working holiday
  • rolling stop

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