Book Fair - Initial design ideas

I began designing some initial ideas using Illustrator, basing the illustration for 'paint the town red' on an already existing design I found online.

As my own version is heavily influenced by this, it may not be used for the final book fair but instead will be another variation - however, for an initial prototype, I designed the following:

For an idea portraying the phrase, 'red herring', I decided to draw from an existing image of a herring and then roughly paint it red using one of the preset photoshop brushes to give the impression it is a water colour painting.