Collection 100 - Size and format

Aforementioned, I was inspired by a box sent by Graze which I wanted to use a basis for my own product & packaging. Graze is 'healthy eating by post', where the recipient receives a compact, cardboard box containing 4 healthy products, delivered on a day suited to their needs.

This box contained an insert with 4 cut outs so the packaging for the food could slot in easily. These can be removed revealing the items photographed above - a napkin, book and a card containing the nutritional values of each item. 

I thought that a handy box containing items which can be used to avoid an alien abduction would be a quirky, fun and unique product. I wanted to create packaging which would be of a similar nature to the Graze box as not only can the product be sold in shops, for example, and bought as gift, it will also be small enough to fit through a letterbox.

Graze box dimensions:

Length x Width x Height = 240mm x 165mm x 25mm

I looked at creating my own prototype for the insert of my own product. I took an A4 sheet of black card and created a box with an open face at the bottom (simply top and 4 sides - much like the graze insert). I then created a cut out in one half the card which could feature a book, for example, or any other insert. Rather than leave it as it is, I wanted to devise a holding box rather than an empty cut out. Again, I used another piece of card using the same dimensions and created a similar open-faced box and stuck this to the inside.

I used black card as the packaging featured at the bottom of this post looked clean & professional - a sort of juxtaposition of styles in order to enhance the humour. Hopefully at first glance, people will deem the product as an established guide to avoid an alien abduction when infact it contains quirky and potentially comedic illustrations to portray these alien abduction tips.