Monday, 7 February 2011

Collection 100 - Development of Type

I looked at various fonts which I could use to form the text for each illustration/image. I looked at sci-fi style fonts along with minimalist sans-serif fonts to gather a wide range of styles which I believe would suit the nature of the product.




I decided to choose the font entitled 'SAF'. Although it was originally used for promotional materials advertising the South Africa World Cup, I think it ties in with the humour and quirky aspect of my product due to the rounded lettering. 



For the rule itself, I decided to keep it minimalist, using Helvetica Neue Bold and the caption in the Regular weighting to avoid any clash of style between the two fonts.






Here I have looked at aligning the text to the left on different coloured backgrounds:





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