Digital development
Nostalgia is a positive and uplifting thought process therefore I want the type to showcase this. I looked at sans-serif fonts with a minimal aesthetic and those which were not too ornamental.
I decided to experiment using Nevis, the same typeface I used for my 'optimism' logo due to its simply and minimal form. I altered the tracking to lengthen the word in order to evoke a thought process. and began experimenting with the type based on my initial design ideas.
As I want to focus on the 5 senses in my nostalgia pack, I looked at incorporating this concept into the logo. This could possibly form a piece of imagery which could be applied to the contents and promotional materials.
I then looked at using a different font, Zag due to the aesthetics of the tall letterforms. I altered a couple of the letterforms slightly, however ('N' and 'A') as they did not seem to fit in with the rest of the type. I increased the tracking and replaced the 'S' with a '5'.
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