Nostalgia
Why?
- Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood
- It is proven to improve mood, self esteem and strengthen social bonds
- It is accessible anywhere
- Provides comfort and familiarity
- It is see as a natural anti-depressant
Inform
... a group of
workaholics who have little time to relax
...that
nostalgia provides a break from day-to-day life, can be incited by all our senses and simply makes us happy.
In order to achieve this I will produce...
Product - What is your product?
A nostalgia pack consisting of 5 sections each catered to one our 5 senses
Range - What range of deliverables will you produce/propose
- Brand identity
- Nostalgia pack with 5 individual segments
- Nostalgia medicine
- Flyers/information booklets
- Independent shops/online as a novelty gift
- Flyers handed out in busy commuter areas such as train stations
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