Good is... The psychological benefits of nostalgia
Why?
1) Childhood memories represent times when we were free from the responsibilities and anxieties of adulthood.
2) Improves mood, self esteem and strengthens social bonds
3) It is accessible anywhere
4) Provides comfort and familiarity
5) It simply makes you happy, it is seen as a natural 'anti-depressant'
I intend to...
inform
... a group of
workaholics who have little time to relax
... that
nostalgia can instantly lift our spirits and provides a break from reality
In order to achieve this I will produce...
Product - What is your product?
Nostalgia itself as a packaged brand
Range
Medicinal packaging & brand identity
Context
Independent shops/online as a novelty gift
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