After devising several hand-rendered manipulations based on the original logo which was chosen, I was then able to create vectors of these and make even further alterations. This allowed me to create a more precise and concise logo design. I began by creating simple line outlines of the glass imagery (a somewhat cliche representation of 'optimism' but imagery which immediately reflects the given topic - and also part of the original logo).
I then used block colour to create more impact and give the imagery 'substance'. I experimented with line additions and placements and looked at using reversed imagery in order to see which was the most effective design.
To keep a uniform design, I altered the spacing between the elements, outlined the strokes and manipulated the line paths so everything seemed structured. Although a slight change, it seems more 'easy on the eye'.
As I am pretty useless when it comes to hand-rendering type, I decided to experiment with pre-existing fonts. As optimism is defined as 'positive thinking', I wanted the choice of type to connote this. I decided to primarily look at rounded, sans-serif fonts and script fonts which were not too 'delicate'.
As I wanted the logo to be more directly related to my chosen 'good', I decided to use the word 'nostalgia' as opposed to 'optimism' but still retain the imagery. After speaking to some of my classmates, it was noted that people may not distinguish the link between a glass half full and nostalgia itself. I therefore added 2 small thought bubbles onto the 'i' letterform to connote a thought process.
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