Me and Luke had originally planned on using the branding for our upcoming studio practice as one of the 4 substantial briefs. Once we realised this could be done for our PPD module, this was later substituted to the National Rail brief (here). However, a brief by the marketing department for the Creative Networks brief was where most of our time was put towards. We decided to then substitute the National Rail brief in favour of this and leave the other to FMP.
We had a meeting with Rebecca from marketing who is heading up a new set of Creative Networks events as of the start of this academic year. We were given a brief to rebrand and update the existing identity to ensure it coincides with its new redevelopment. This is the outline they provided:
The key aspects we took away from the meeting was that the new identity needed to be...
— Contemporary
— Fresh / current
— Engaging
— reflective of the college
— reflective of the current brand materials
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