Through the signage, we wanted to reflect the clean and simple aesthetic of the brand mark and logo. The way finding needed to be clear and to-the-point to avoid any confusion. We ensured brand consistency by using the same colour palette alongside using Apercu Bold.
As discussed in the meetings, we were free to come up with any ideas. Luke had an idea of displaying tongue-in-cheek messages within the signage simply to create a light-hearted tone of voice to further the Creative Networks brand from a more corporate feel. Although these were proposals, they were well received and the latter ended up going to print! Great result.
We also had the idea of having an elongated signage pointing to the floor stickers that guided the visitor round. To further enhance the lighthearted tone of voice, we proposed a 5ft, A4 width banner to be featured on the pillar near the lift. It was well liked so we went ahead with it!
When experimenting with type setting for the stall banners, I came up with the idea of having the brand name (or the main phrase) in a larger point size with the other copy in the alternate colour at a smaller size. In turn, we believed it created a nice, balanced visual and we decided to use this format throughout the stall signage.
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