Brief 1 - Mark development

With a quick turnaround (25th October) after starting back in September, we set several interim deadlines to present our ongoing design development with Rebecca and the marketing department for feedback that constantly informed our designs.

Me and Luke each generated our own set of brand marks and type selection to which we would later combine when presenting our initial ideas. I looked at several "Cn" / "CN" / "cn" monograms, focusing primarily on community (encompassing a letterform within another, for example) or speech (signals etc).

We presented the following in our first interim meeting but we realised our first pitch was too refined and later came back to them with more ideas. They liked the marks and the typeface we chose but felt it needed pushing and developed.