Based on the proposed second set of mark ideas, Rebecca and the marketing team identified a colour scheme they wanted to take forward. The colours were initially experiments based on the contextual references we collated (below). We also spoke to Rebecca about how the mark and brand will translate to the signage and way finding in the big event.
We were required to create an identity that was contemporary, fresh and modern aesthetic and the colours needed to reflect this. They also suggested a more masculine colour scheme of rich blues and deep reds / oranges. We chose a colour palette that felt balanced and could be manipulated in various ways depending on its application.
Rebecca required a beer mat design in a quick turnaround so they could be sent and delivered in time for the event. Luke created the following — simply our mark on the chosen blue / grey background.
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