Monday, 21 May 2012

P/R/D - Publication development

I looked at digitally printing the logo onto the greyboard but when printing, it was accidentally scaled to fit. However, it was useful to see how it may look. I also jotted down the layout order so when designing digitally, I knew what needed to be printed on the reverse of what.










I started to experiment more with layout and composition, looking at various formats in presenting the given information. I used a different photograph for the review from Munro Summers as it provided more contrast against the white text and referenced the materials moreso.









I used the orange to draw emphasis to the client testimonial as I believe potential clients would want to see reviews from past customers, simply to provide reassurance. Again, I used DIN 1451 mittelschrift to ensure brand consistency.




I looked at incorporating the quote into an orange content box to draw even more emphasis but it didn't seem to sit right alongside the photographs.



For the final print, I will use the following layout specifications to account for the binding. 



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