P/R/D - Publication development

I started to design some initial layout ideas based on the drawings I did and the format I devised. The first couple of pages would give insight into Woodside and the following pages would feature works from their portfolio. These would include images, brief information and a client testimonial.

Due to the small nature of the publication, I used a 3 column grid per page with a 4mm gutter to create some extra white space. I used 16mm margins on each side to account for the screw binding.

The first feature page would be a brief insight into the company, outlining what they do, what they offer and what differentiates themselves from other building & joinery companies - the copy of which was provided by my brother-in-law. I decided to break this up into a short summary followed by a few paragraphs which explains in more depth.

I also wanted to feature a review from one of the architects Woodside work with - I intend to include a couple of these double page spreads simply to break up the content and have a full scale visual. I used the photography I sourced, focusing primarily on the materials they use.

I included the name and a link back to the architect to add credibility. I also added speech marks either side of the quote. I used DIN for the main copy (to ensure consistency as this was used on my business card designs) and Gotham book for the source text. 

I then started to explore how I could arrange the content for the portfolio pages, ensuring the client review stood out against the body copy. I decided to use Gotham for the main content due to its clear legibility and structured form.