Tuesday, 8 May 2012

P/R/D - Finalised brief & deliverables

Brief 

To rebrand Woodside Building and create a means of showcasing their work to clients.

Background / Considerations

Formed in 2001, Woodside Building and Joinery has 13 years of experience in the tradesmen and construction line of work and build bespoke renovations for clients throughout the local area. Despite producing quality solutions, they currently have no means of showing potential clients their most recent projects. Clients require insight into a builders practice through visual stimulus as opposed to relying solely on recommendations.

Mandatory requirements

Target new and existing homeowners who may require bespoke renovations and extensions
Ensure brand consistency throughout all materials
Consider their tactile / hands on approach and how this can be incorporated within the branding
Ensure the bespoke nature of their work is communicated
Consider use of materials in terms of stock choices

Deliverables

Full brand identity that includes:
- Logo design
- Business card
- Letterhead & mailer
- Invoice
- Vehicle graphics
- Clothing
- Notebook and stationery

Website design
Printed publication




No comments:

Post a Comment