P/R/D - Concept Crit

Today we had the first crit of the project, allowing us to present out initial concept to 5 others. I presented my idea and received some really constructive feedback - looking forward to designing now. I realised my concept needs clarification and so do my deliverables - will it be primarily print based?

Required for the crit next week:

Design sheets - design direction / initial ideas and sketches
Refined brief & rationale - Clarification and direction
Finalised product range - Exploration, what will you produce and propose
Specification - Print processes, format, scale, finishes, physical samples
Physical mocks ups - what works/doesn't, opportunity to explore range in more depth
Contextualisation / distribution - How will it reach your audience? What shop / location etc
Research (primary and secondary) - Facts, opinions, quotes (be specific!)
Content - Photographic imagery, text/body copy, contact details, product list and so on
Audience - Who are they? Be specific
Project evaluation - what have you responded to and how has it developed?


Action Plan 01/05 - 09/05

- Rewrite brief
- Clarify list of deliverables
- Source photographic imagery of Woodside offices and past projects
- Gather body copy for publication & website / contact details for print collateral
- Initial logo ideas & begin translating to screen
- Explore stock / format / scale for publication
- Colour / type experimentation
- Contextual research
Progress evaluation