Advertising an Anti-BNP meeting in Leeds. Substantial amount of text therefore effective heirarchy, layout and organisation are essential. What is it for? Who is it for? What is the importance of the content?
Looking at the history of the brand - reference points
Provides a broader context
What materials is the brand applied to? Context.
Technical terminology / language
Highlighting key characteristics
Critical analysis
No lengthy annotation - short and brief
Independent research
Own understanding
Incorporate a yellow ad & critique
General enquiry
Detail!
Promotional flyer task
What is it for? Who is it for?
How will you engage recipients?
What is the heirarchy of text?
How important is the content?
The content of the meeting we are advertising is the most important content
This is followed by the whereabouts and time
cmd + e = Import
cmd + alt + shift + f = Scale picture to box
cmd + shift = Re-size and keep to scale
Who are you aiming to attract?
Fundamentally thinking about layout and organisation
It is not about having a style of your own - What is its purpose?
Logos
Logos need to be visually similar - Not all the same height
Your eyes are not drawn to them immediately
Black frame neutralises the space - geometric form
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