OUGD204 - Type session 1

Aim

• To create complex layouts with a thorough understanding of all components
• Thinking in the language of type
• Understand and utilise QuarkXPress - Although InDesign is more prominent in the industry, particularly due to the cost, many jobs require skill in QuarkXPress

'Typography is the craft of endowing human language with a durable visual form'
Stanley Morison (1937)

'Type well used is invisible as type just as the perfect talking voice is the unnoticed vehicle of the transmission of words and images'
Beatrice Warde

We are used to pre-existing typefaces as we are 'creatures of habit' (Aldous Huxley)
Typography is 'the basis unit of all printed communication'

Terminology


Images

Classification

Linotype

• Old face
• Transitional (17th - 19th century)
• Modern Face (20th century)
• Slab serif (19th century)
• Sans Serif (1890)
• Decorative and display
• Script and bush (Utilitarian) 
• Black letter and broken (Gutenberg Press)

Times New Roman was created in 1937 (47 years after the first sans serif font)

Catherine Dixon

• Source
• Pattern
• Format attributes

QuarkXPress

QuarkXPress is very similar to InDesign, albeit it with a few small differences. 

We were required to form a pattern using just one letterform (our initial) from a sans-serif typeface. I used the letter 'j' and decided to interlink the terminals of the descenders. I also merged the dot when used as a repeated pattern. The terminals almost form an invisible circle.

We were then asked to repeat this process using an uppercase letteform (the initial of our last name). I duplicated the letter 'W', flipped it vertically and matched the terminals to form two diamond shapes.