Brief 4 - Concept & application

I started to experiment with manipulating imagery in and around the mark and looked at various conceptual ideas for advertising campaigns. My primary focus was to center a campaign on the idea of discovery in order to engage a younger audience and increase brand awareness. I will apply this concept to the following:

- Events guide / 'Discover' what's going on
- Exhibition information guides (die cut logo?)
- 'Mythopoeia' flyer (current art exhibition)
- Iconography for toilets, cafe, library, shop and potentially the collections on show
- Signage outside (logo banners, opening times)
- Signage inside (gallery descriptions, exhibition entrances)

Ideas / Words for tagline —

Recover / discover
Uncover / discover

"We display. You discover"

To reinforce the idea of discovery, I moved the subject towards the bottom of the frame and added a tagline in the centre - as if it was 'peeking' into the poster / design.

I then picked out a colour from the sarcophagus to add a bit more vibrancy to the design as I ultimately want to keep it engaging for a younger audience — plus this same process could be applied to each of the different collections (this in particular was for the 'ethnology' exhibitions). I looked at various compositions and different type treatments using the font I used in the logo.