Brief 2 - Format

After exploring some initial tests and looking at magazines at the same format, I came to the conclusion of using a 12 column grid due to its versatility for the layout — different features / reviews etc. I want to avoid having a consistent layout throughout but I also want to give it a sense of consistency and keep it coherent.


Other magazines

The Fly

A5, staple bound magazine. The layout at times seems confusing — this might be due to the amount of full page ads but it was hard to differentiate between the content. I like the 3/4 full page photographs (img 2) so may use something similar within my own magazine. The stock is far too lightweight and the silk cover and content is something I want to avoid — I think I will go for uncoated throughout.

DIY

A5 perfect bound magazine — the stock again is very lightweight but I love the idea of having a compact, perfect bound publication. The cover is striking and not over-complicated and the layou

Other:

I think an A5, perfect bound magazine would be the perfect choice for my magazine due to its small size — they feel easier to read and are ultimately more ergonomic than reading a large-scale magazine. 

Layout

I used a 3mm bleed as requested by the printer I will go with. I used 12mm margins — not too small but not too large either and a gutter of 2mm simply due to the small format of the magazine (A5). I also looked at various potential layout compositions.