Statement of intent
We intend to make Graze a more desirable brand by offering a high-end, premium product with a focus on quality and nutrition. We will target health conscious, young professionals to offer an alternative to snacking in the workplace.
We will do this by re-addressing the content and the brand identity and will achieve this by creating a clean and stripped back aesthetic with a focus on simple iconography and print processes.
Current brand
- Multiplicity of styles / techniques / processes - no uniform 'look' throughout - inconsistency
- Brand needs to be refined; more distinctive
- Diverse target market; again, needs to be more refined
- Logo needs to be readdressed; needs to encompass the whole brand
- No differentiation between the 4 boxes on offer
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