Wednesday 14 March 2012

YCN - 100 icons for 100 products

To reinforce the fact Graze offers over 100 different products, we decided to create 100 icons in order to showcase its extensive range that would be printed on the inside of the box. These could also be featured on the direct mail and marketing campaigns. Based on our initial iconography design ideas, we decided on several 'rules' to keep the set consistent.

1 'entity' (1 olive, 1 tomato etc)
2D - 1 view (side on, front etc)
Line work / strokes

We split the amount 50/50 and went through every item in their product range and devised quick icon ideas for each one - for example, a honeycomb hexagonal pattern for the honeycomb flapjack.

  • Sun
  • Dollar
  • Chocolate / cocoa bean
  • Coconut
  • Chocolate bar
  • Banana peel
  • Yoghurt
  • Lemon
  • Hot cross bun
  • Fig roll
  • Honey pot / bee
  • Banana
  • Strawberries
  • Maple tree leaf
  • Fennel
  • Vanilla pod / flower
  • Apple / apple crumble
  • Cherry
  • Walnut
  • Pina colada
  • Brazil nut
  • Palm tree
  • USA flag
  • Mountain
  • Bakewell
  • Lime
  • Pistachio
  • BBQ
  • Toast
  • USA map
  • Tree / forest
  • Mango
  • Fig
  • Sangria / orange
  • Fruit sundae
  • Blueberries
  • Daiquiri
  • Plum / apricot
  • Mulberry
  • New England (helmet)
  • Pineapple
  • Goji berry
  • Heart
  • Wheat
  • Pumpkin
  • Sunflower
  • Sunflower seed
  • Pumpkin seed
  • Smoke
  • Bottle / squash


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