Monday, 8 October 2012

This week...

Type collaboration

  • Initial concept ideas for basis of monthly font
  • Logo & overall brand design - initial ideas and concepts
  • Contextual research - type specimens, prints etc
  • Blog design


Formula

  • Contextual research - websites, logo design, copywriting etc
  • Logo design - research into potential font choices
  • Brand identity - how do we want to promote ourselves; who are we?


Museum branding

  • RESEARCH - What is Warrington Museum? Who is the target audience? What exhibitions does it hold? What is its current means of advertising?
  • Explore potential deliverables - think range / scope
  • What initiatives could I explore to increase brand awareness
  • Initial design ideas & concepts


Film magazine

  • Research into British independent film making
  • What are its competitors? Does it need to be sold independently or is there a gap in the market?
  • Contextual research (for cover illustrations & branding)
  • Initial concepts and ideas (logo design)

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