Wednesday, 10 October 2012

Group tutorial

Rationale

Briefs are diverse and cover a range of skills & contexts
- Each are challenging in their own way
- Good balance

Statement of intent

Ensure time is prioritised effectively
- The collaboration briefs (Now National Rail and Form & Writing) will span 9-10 weeks

Can choose a competition brief when they are announced
- Make sure you have enough time (though this brief could ultimately just last a few days)

Briefs

National Rail - Exciting brief, think about scope & product range
Form & Writing - Can have a lot of fun with it but ensure it has clarity
Museum rebrand - Interesting project, content is already there, 2 wks on brand identity
Film magazine - A lot of content to collate independently so source collaborators

Additional comments

Think about doing a second edition of the film magazine for FMP
Wait for D&AD competition briefs to be announced - timescale for these can be very short
Prioritise work — what do you need to spend more time on and vice versa
Look at film society for potential content for film magazine
Contact printers & establish a relationship

New National Rail brief

 

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