Brief 4 - Initial ideas

I started to design some initial logo ideas for Warrington Museum (and Art Gallery), looking primarily at monograms and brand marks to then explore word marks and typeface in Illustrator. 'W' and 'M' is a good combination of letters to work with therefore a lot of the monograms were derived from the symmetry.

A lot of the collections exhibit findings from a diverse range of cultures and countries. I decided to look at Greek architecture for a basis of some logo ideas as a WM monogram fit with the concept. The parallel lines seemed to make a W letterform.

Garaje is a heavy typeface based on Spanish vernacular garage signage. I have only used uppercase as the lowercase glyphs do not sit well with the logo (the x heights match the cap heights and it looks odd).

I came across this fairly recently after it was used in the LCA prospectus. Apercu is a clean and balanced font, based on an amalgamation of classic, realist typefaces. It's subtle eccentricities creates a unique character but its simple form is easy to read.

Goudy is a traditional serif font which best reflects the historic building in which the museum sits. It also corresponds well with the ethnology collection which houses a diverse range of vernacular.