We'll probably need to alter the kerning slightly but this is our proposed word mark logo. We also have a separate identity using just the initials (F ~ w) to differentiate between the two aspects of our project.
Form - Our research & investigation
Writing - Our interpretation and the fonts we create
For the branding aspect of the project, we have decided to spend more time on stationery and branding collateral in order to extend the identity we have. We initially planned on just applying the logo to the blog and/or site but we will now look at a range of print and online materials including -
- Business cards
- Letterheads
- Notebook
- Pencils / pens
- Rubbers
- Mailers
- Envelopes
- Packaging materials
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