After visiting the museum at the weekend, the collections and exhibitions are extremely diverse for its size in comparison to the more well known museums. I wanted to try and reference this within the branding and decided having a separate identity for each collection was the best solution. This would be adapted from the main corporate identity I create.
I thought about breaking up the mark I created in Illustrator into several shapes which I could then fill with a colour palette that references each collection - something which I thought about when sketching my initial ideas (
here).
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