After the semester briefing and presentation, we were told we had to devise 2 A3 ads within a 2 hour time limit in preparation of the YCN collaborative brief (Part 1). One had to list our individual skills - what we can offer and the other needed to consist of what kind of designer we wanted to collaborate skills, what skills balance our own.
I decided upon a minimal and structured approach (referencing a couple of skills I outlined) and my design practice as a whole. I used a few icons I previously designed for my 'design a day' (joedesignaday.tumblr.com) and devised a few others to reinforce the text due to the limited time limit.
ME - Own skills
After pinning our 'me' sheets on the wall (as anonymously as possible), we were required to tape 2 sheets to 2 different posters - one listing 5 reasons why the content appeals to us and another in regards to the design aesthetic. These are the posters I designed:
(Quality seems to have deteriorated when exporting)
And this is the feedback I received, really pleased (all based on design)
- Simple but effective
- Informative
- Good combination of type and image
- Clear
- Considered
- Simple / Minimal
- Clear
- Communicates
- Effective
- Stands out
- Minimal, crisp, clean design
- Good consideration of layout and overall design
- Simple monochrome colour palette
- Direct and to the point
- Considered illustrative style
- Simple, to the point
- Good visual communication of skills
- Clear understanding of some of my needed skills
- Considered layout
- Considered typography
YOU
We then had to put our 'you' posters on the wall and chose who we would like to work with based on the skills they outlined in reference to our own. We were told to ensure everyone had one note each so everyone had a response. We were also given a second chance if we missed out on our first choice therefore in the end, we each had 2 responses - providing an idea on who we could work with.
- Strong research / Broad range
- Well developed concepts
- Practical resolution of deliverables
- Partaking in image module
- Well committed to briefs
- Similar style of working
- Concept
- Committed
- Research
- Image
- Method
Me and Luke decided to work together based on the fact Luke is currently doing the image module whereas I am doing a type. We have similar interests in terms of design direction and as we have previously worked on the enterprise module together, we know we work well together.
- Simple but effective
- Informative
- Good combination of type and image
- Clear
- Considered
- Simple / Minimal
- Clear
- Communicates
- Effective
- Stands out
- Minimal, crisp, clean design
- Good consideration of layout and overall design
- Simple monochrome colour palette
- Direct and to the point
- Considered illustrative style
- Simple, to the point
- Good visual communication of skills
- Clear understanding of some of my needed skills
- Considered layout
- Considered typography
YOU
We then had to put our 'you' posters on the wall and chose who we would like to work with based on the skills they outlined in reference to our own. We were told to ensure everyone had one note each so everyone had a response. We were also given a second chance if we missed out on our first choice therefore in the end, we each had 2 responses - providing an idea on who we could work with.
- Strong research / Broad range
- Well developed concepts
- Practical resolution of deliverables
- Partaking in image module
- Well committed to briefs
- Similar style of working
- Concept
- Committed
- Research
- Image
- Method
Me and Luke decided to work together based on the fact Luke is currently doing the image module whereas I am doing a type. We have similar interests in terms of design direction and as we have previously worked on the enterprise module together, we know we work well together.
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