Although the box / reveal concept wasn't as feasible as I hoped, I still wanted to retain the film reel concept which revealed a design of some sort within the insert that held the CD. I looked at using the formation of icons into the number '10' aswell as solely using type.
I was initially going to have a monochrome colour palette but decided it would be more striking if the insert was a solid colour to create an effective contrast against the white outer packaging.
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