YCN - Graze

Graze, put simply, is 'nature delivered'. It is promoted as a healthy and nutritious alternative to unhealthy snacking throughout the day. With weekly or daily deliveries, you can personalise your order to suit your needs online by selecting what products you'd like to 'try' or 'bin', for example.

The Graze box

Currently, they offer 4 different boxes - one entitled 'NibbleBox' and the other 3 focusing moreso on its health and nutrition benefits. Aforementioned, you can choose from a selection of produce - from breads and flapjacks to nuts and olives. 'We hand pick your box based on your tastes'.

There is no differentiation between the 4 boxes in terms of design aesthetic - only the produce is different. Maybe there should be some form of distinction in order to clarify what the Graze range is.

Approach / aesthetic

Throughout the graze website and on their products, there seems to be a range of different approaches in terms of design direction and no uniform brand aesthetic. The second image in particular, showcases how they use hand-rendered illustrations and type alongside quality photography but it doesn't seem to 'work'.