Logo / brand
Sans-serif, lowercase word mark with subtle rounded terminals add a personal and friendly aesthetic. The tagline, 'nature delivered', fits neatly within the framing and as it is an online service, '.com' has been added to the right-hand side of the frame. There seems to be too much emphasis on the letter 'g' despite having no importance to the graze branding.
Box packaging
The graze box - 'just wood, vegetable ink and a bit of water'. Luke ordered the following (should be getting another soon). The front, on first glance, seems relatively dull. A couple of years ago I ordered my own and remember them using white ink as opposed to what they have used now which created much more impact.
The inside - colour, photographic print on the underside of the lid. There are 4 segments containing 4 plastic containers each with a different product. The nature photography, however, doesn't represent the produce you receive - though it does connote the natural and environmental aspect of the company.
The multiplicity of different styles (photography, hand-rendered type and illustrations, vector iconography etc) do not balance well and needs to be more refined. The box needs a refresh which is exactly what the brief outlines.
Website landing page
Once signed in, the first page you view is the following; outlining your deliveries, foods you may like and any other personal details in relation to your boxes. However, due to the many styles and approaches in terms of design, there seems to be an overload of information upon first viewing. Effective user interface is key and it currently seems fairly difficult to navigate.
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