As part of the brief, we were asked to think of 10 ideal recipients to deliver this mail shot to. At first, I found it hard to think of suitable people/families/companies who would appreciate or benefit from this as there are millions of Facebook users across the UK. In my opinion, Facebook's demographic are young adults who wish to communicate with their friends. As the design focused on potential burglaries as a result of posting personal information online, I would need to target home owners who have a Facebook account and possibly those with children who are more naive and susceptible. Also, I think sending this mailshot to the residents of student accomodation would encourage students to take more care into what they post as they are new home owners.
I created a mailing list with the "every day" family with children who are users on Facebook along with the residents of student accomodation and Facebook themselves on a sheet using the same aesthetics as my mail shot.
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