However, the insert didn't seem to capture my attention and ultimately lacked any creativity - it was simply a double sided piece of paper (although it was just a mock up). I therefore wanted to enhance my concept using a larger poster design displaying a full map which highlighted the users address. However, as we were only allowed 2 colours plus stock, I couldn't use a screen capture of the users address therefore I made a mock up design using white (main roads) and light blue (side roads). Although this will not "pin-point" the same streets as the recipients whereabouts, it does higlight that burglars are able to target specific addresses over a vast amount of space as they can simply pick and choose (anyone who posts personal identifiable information on Facebook are vulnerable).
Large scale Google map design with a specific area highlighted using the same aesthetics as the places feature. The bubble shows the recipients address and the same text which is featured in Google Maps.
More text informing the user where they can find out more information and where they can update their privacy setttings.
The area towards the top left is what is taken out from the envelope. It then folds out forming the large scale Google Map design.
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