Wednesday, 25 April 2012

P/R/D - Workshop

Yesterday we had an initial workshop exploring what we want and need to do and why we want to do them to ensure we get the best out of product/range/distribution brief. The briefs we chose are essentially open to interpretation and are simply are a starting point to what we want to produce.

5 Things you want to do?

- Branding & identity
- Publishing / typography
- Book binding
- Specialist print processes
- Packaging

5 things I need to do

- Experiment with specialised print processes
- Explore range in terms of branding (stationery)
- Be more conceptual and don't just stick with what I know
- Explore a range of media including print and web
- Build upon any skills I have but explore others I am unfamiliar with

Why?

- To develop skill and understanding in other aspects of design
- To expand and develop my skills in what I currently know
- Create work that is portfolio worthy and that I am proud of
- To discover my strengths and weaknesses
- To develop a skill set


Based on this, we had to devise multiple responses to what personal and practical skills we want / need and what presses, products and contexts we need to explore within this brief.

Personal

- Communication
- Presentation
- Time management
- Prioritisation
- Organisation
- Decision making
- Motivation

Practical

- Drawing
- Various print processes
- Proofing
- Research
- Decision making

Processes

- Specialist print processes
- Photography
- Book binding / making

Products

- Book / publications
- Web design
- Stationery
- Infographics
- Poster design
- Iconography

Contexts

- Branding / identity
- Promotion / advertising
- Publishing
- Packaging
- Web design

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