OUGD203 - Competition briefs

D&AD - Pentagram

As a supplement to it’s magazine, ‘Circular’, The Circle wish to produce a series of special books/publications on specific people who have given talks for The Circle. These publications can be of any size & format but should work as a series. They do not have to be like a magazine but should be thought of as books or ‘special editions’.

You will need to research through the Circle website who has given talks to establish who you would like to feature (www.typocircle.com). The style of the publications must NOT be a copy or pastiche of the designer you are featuring. But should be a distinct & original typographic solution that would sit well with the other material the Circle has produced.

http://www.dandad.org/awards/student/2012/categories/18/graphic-design

I am interested in type and layout and as I recently completed the type module, it would be great to put this theory into practice. I would also like to experiment more with print-based deliverables.


YCN - Fedrigoni

Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK. Fedrigoni’s ‘Imaginative Colours’ launched in October 2011. The challenge is to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, and is inspired to use the papers for their very next project! You must create a fully integrated marketing campaign. This may include direct mail, PR, advertising, newsletters or events/promo launch. However, it must showcase paper and its tactile usage so digital is not preferred. Your idea should show how you would promote the ‘Imaginative Colours’ paper selection using various channels to reach our target audience.

http://education.ycnonline.com/briefs/view/fedrigoni-2011/

This brief would allow me to be creative and explore something which is not necessarily in my comfort zone - I tend to stick with digital design therefore it would be useful to experiment with a more tactile approach.



ISTD - Mutton Quad

We want you to create a concept for the branding of a typographically themed restaurant, hence the title Mutton Quad. If you don’t get the pun – check it out – it’s only a working title. This should be a thorough appraisal of the possibilities of not only the visual identity but how the typographic theme could permeate all aspects of the place. Could a dish with Parma Ham use Bodoni in its title? What are the possibilites for the exterior and interior? How can it be promoted?

Use print, screen, combined media – the choice is yours – as long as it has a solid idea, informs and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.

http://www.istd.org.uk/education/education_resources

This brief provides a good opportunity to work within branding and identity that is focused primarily on typography.



Penguin

One Flew Over the Cuckoo's Nest by Ken Kesey

The story is well known both in celluloid and print, so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés and steering clear of the film promotional graphics. Originality is key.

Audience: all readers both familiar and unfamiliar with the text, male and female.
Message: there are many themes within the book – political, social, victim, antihero, madness, sanity, affection, violence and many more. Read it and discover what the book means to you.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 18mm wide)

http://www.penguin.co.uk/static/cs/uk/0/minisites/penguindesignaward/index.php

This isn't a brief I would usually choose as it is based primarily on illustration. I have always been inspired by minimal movie posters and artwork by Olly Moss who uses strong concepts that communicate concisely therefore it would be interesting to develop ideas for this brief inparticular.